Market size depends on four factors; demand, addressable market, realistic opportunities vs competition, targeted selection of "winnable" market opportunities. For Gibal Tech, the market is expressed below.
Demand- Having 3 of our 4 group members in Pratt and me in Sikorsky, we daily see parts worth more money than an average sized house. Worst part is, they are transported in cardboard, wood and plastic containers. Not only are the containers garbage after one or two uses, they cost way to much. The demand within Sikorsky and Pratt exists and that demand is strong enough to at least pursue the idea. Our research showed no better solution on the market for large expensive aerospace components so it is likely all aerospace companies could use our solution.
Addressable market- The only benefit to having a very very limited market is that you can concentrate directly on the potential customers. Few companies will benefit from a high end box that can support a 100'' turbine fan.
Realistic opportunities vs competition- Like mentioned earlier, the competition is cardboard and plastic. I know the containers break easily, have damaged their contents and are thrown away regularly. I am just surprised no one has identified the current container solutions as weak competition in both technology and financial respects.
Targeted selection of "winnable" market opportunities- Having a small market with weak solutions currently in use, the amount of winnable opportunities is actually a high percentage.
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